SEO, or search engine optimization, optimizes a website to perform better and rank higher in relevant searches. On the other hand, content marketing is a subset of inbound marketing that entails guiding website visitors through the sales funnel by providing useful, interesting, or convincing content.

Although these two may appear opposed, it is likely to develop a content marketing strategy that helps your website rank higher for more keywords and reaches potential customers.

A solid SEO strategy now includes content creation as much as it does traditional, more technical factors.

What is SEO content?

The written content, pictures, clip, and audio that you display on your website are all examples of content.

Here are some examples of written content:

Blog posts \ Articles

Case studies

Documents

And even more!

Google and other search engines like to deliver search results that are relevant and helpful to the user. This SEO content is unique in that it was created with search engines in mind.

As a result, the goal of SEO content is for Google to consider it valuable and appropriate to rank on the first page of search engine results (SERPs).

The importance of content writing in SEO: 

Quality Content Generates High CTR – 

Google considers your CTR an important factor in ranking your website – the more users who click on your links, the better your chances of ranking higher on search engines.

Content Enables Keyword Incorporation – 

The only method to guarantee that you can use your keywords wisely is to produce high content. This will help you compete against other companies in your industry.

Quality Content Helps in Backlink Generation – 

Attaining high-quality backlinks from reputable sites is one of the most effective SEO strategies. Q quality backlinks indicate trustworthiness to Google. The better quality backlinks you have, the more likely you are to rank on Google.

Also read: Basic SEO for a New Website

Quality Content Offers a Great Customer Experience – 

Backlink generation, writing quality blog posts, and using relevant keywords are all part of SEO. It also consists of creating a well-structured website that is easy to navigate, optimizing your robots.txt documents, and writing effective meta tags.

Content marketing has many additional advantages for your potential customers and leads. It closes gaps in your sales funnel, introduces your company to new audiences, and encourages feelings of goodwill among those who visit your website.

Now that you know, content is an essential part of SEO. Marketers must understand that both elements SEO and content complement one another, so if you want to improve your rankings, you must focus on creating great content.